Short Learning Programme in Marketing Research
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Faculty Website:听College of Business and Economics听
Department:听Department of Marketing Management
Programme Level: Continuous Education Programmes
Programme Name:听Marketing Research
Programme Code: S3MM3O
Medium of Facilitation: Online
NQF Level:听7
NQF Credits:听16
SAQA:听
Senate Approval: S549/2020(4)
Application Start Date: 1 April 2022
Application End Date: 31 December 2022
Campus:听Online
Contacts: UJ Call Centre 011 559-4555
Email: mylife@uj.ac.za
Duration of Study:听7 weeks
Purpose
The purpose of the SLP is to focus on guiding the student through the marketing research process and enables them to conduct and present sound marketing research. The aim is to develop the intellectual competencies and practical skills needed to make a range of decisions relating to the marketing research process and to be able to conduct a marketing research project.
Admission Requirements
A student would need to be in the process of completing or in possession of a BCom / AdvDiploma / BTech (Marketing-related qualification), where both Marketing Management 1A and 1B modules or equivalents have been completed on NQF 5 level.
More Information
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