Customer Experience Management
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Faculty Website:听College of Business and Economics听
Department:听Department of Marketing Management
Programme Level: Continuous Education Programmes
Programme Name:听Customer Experience Management
Programme Code: S3MM1O
Medium of Facilitation: Online
NQF Level:听5
NQF Credits:听0
SAQA:听
Application Start Date: 1 August 2021
Application End Date: 15 August 2022
Campus:听Online
Contacts: UJ Call Centre 011 559-4555
Email: mylife@uj.ac.za
Duration of Study:听
2 Weeks
Purpose
The purpose of this SLP is to introduce the student to the basic principles of Customer Experience Management (CEM), mainly in a consumer product and service context. This programme intends to provide a framework for individuals aspiring to become customer experience experts by enabling a student to influence their organization’s customer retention, growth, loyalty and profitability positively in the long-term in the context of the 4th industrial revolution.
Admission Requirements
A matric certificate on NQF level 4 or NQF lever 4 or equivalent.
More Information
Should this programme open for applications, please enquire with the Department on the token required when applying.
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