BCom in Marketing Management
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Faculty Website:听College of Business and Economics听
Department:听Department of Marketing Management
Programme Level: Undergraduate
Programme Name:听BCom in Marketing Management
Programme Code: B1CMMQ
Medium of Facilitation: Full-Time
NQF Level:听7
NQF Credits:听400
SAQA:听73780
Application Start Date: 1 April 2025
Application End Date: 31 October 2025
Campus:听Auckland Park Kingsway
Contacts: 011 559-1273
Email: sgwebu@uj.ac.za
Duration of Study:听3 Years
Purpose
The purpose of this qualification is to provide students with the knowledge base, theories and methods of marketing management. Graduates from the degree will be able to demonstrate initiative and take responsibility in the application of ethical business principles and practice, and will be able critically to analyse, strategise and think independently and innovatively in dynamic marketing environments. The programme will develop entry-level marketing managers for public enterprises, business organisations, industry and other business entities. This programme also prepares students to pursue postgraduate studies in this or a cognate discipline.
Career Opportunities
Advertising Manager, Brand Manager, Customer Relationship Manager, Marketing Manager, Marketing Researcher, Customer Services Manager, Marketing Consultant, Media Planner, Sales Manager.
Admission Requirements
A minimum APS of 26. English 4 (50%), Mathematics or Technical Mathematics 4 (50%). Mathematical Literacy is not accepted.
Selection Process
Selection is based on academic credit.
More Information
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