Staff Members
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Assistant Lecturer
Name: Aobakwe Ledikwe
Location: C Ring 602A Bunting Road Campus
Department of Marketing Management, Marketing and Retail Experts听 Staff Members
Contact Details:
Tel: 011 559 1289
Email:听aledikwe@uj.ac.za
About Dr Aobakwe Ledikwe
Dr Aobakwe Ledikwe holds a PhD in Marketing Management from the 欧美福利100000 of Johannesburg, where he lectures on marketing management, marketing research, strategic marketing and digital marketing. His teaching is informed by a strong academic foundation and practical industry awareness. In addition to his lecturing role, he coordinates the delivery of marketing modules within diploma and degree programmes and supervises honours and master’s research projects in the management discipline within a private higher education environment.
His research interests include branding, relationship marketing, SME marketing and omni-channel management. He has published in the Journal of Retailing & Consumer Services, the Asia Pacific Journal of Marketing and Logistics and the African Journal of Economic and Management Studies. Through his work, he contributes to marketing scholarship in South Africa and supports the development of future marketing professionals.