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UJ Marketing Alumni Networking Event Celebrates 20 Years of Legacy and Leadership

The Department of Marketing Management proudly hosted a landmark Marketing Alumni Networking Event at the elegant Waterford Restaurant on UJ鈥檚 Bunting Road Campus, Auckland Park. The evening marked not just a celebration but a powerful testament to two decades of marketing excellence, community and visionary leadership within the university.

The event formed part of the broader 20-year anniversary of UJ, shining a well-deserved spotlight on the remarkable achievements of our alumni, many of whom have become industry trailblazers, changemakers and influential leaders in the marketing industry. With a warm atmosphere of reconnection and reflection, the event provided a unique opportunity for alumni, current students and faculty members to share insights, build lasting relationships and pave the way for collaborative futures.

The event鈥檚 honorary guest speaker, the inimitable Dr Thebe Ikalafeng, Founder and Chairman of Brand Africa, delivered an inspiring address on the role of African branding in global markets, a highlight of the evening that left attendees both moved and motivated.

The alumni enjoyed every minte of the special event hosted in their honour.

Anele Sikakana

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Entrepreneur and Mrs SA Finalist
“Securing my honours degree in marketing has had a profound impact on my career. The extensive knowledge and practical skills I acquired during my studies have empowered me to thrive as an entrepreneur and in diverse marketing roles. From crafting strategies to analysing consumer behaviour, my degree equipped me to make data-driven, consumer-centric decisions. It also opened doors to exciting opportunities, instilling confidence to lead and contribute significantly to organisational success.”

Megan Moore

Retail Category Manager: Personal & Fabric Care

“Qualifying with an Honours Degree from UJ provided me with skills in analytics and data-driven decision-making across different marketing facets. The industry exposure organised by lecturers鈥攕uch as presenting projects to leading companies like Colgate-Palmolive鈥攚as invaluable. These experiences prepared me to transition seamlessly into the workplace and thrive in a competitive market.”

Miguel Martins

Customer Development Manager – Shoprite/Checkers, National Ok Foods, and Shoprite Wholesale

“The programme connected me with industry leaders and experts, providing first-hand insights into real-world challenges and networking opportunities. My Honours journey equipped me with a strong foundation for navigating the complexities of business, fostering a strategic outlook that continues to drive my success.”

Patrick Mahlangu

Founder of Lerato Agency and Pat on Brands, and Social Media Manager at the Brave Group

“Holding a BCom Honours in Marketing Management and an MCom in Business Management with a Marketing specialisation unlocked countless opportunities for me. It allowed me to bridge academia and corporate fields while carving out a niche as a leader in the industry.”

Rebecca Mosoma

Category Account Manager

“The 欧美福利100000 of Johannesburg set me apart in my career journey. A brief conversation with Professor Daniel Maduku inspired me to push my limits, leading to numerous accolades, including Top Student and multiple distinctions during my Honours. The Colgate Honours Challenge further accelerated my growth. My ability to thrive in fast-paced environments and solve dynamic business challenges is a testament to the practical, research-based education I received at UJ.”

Dawn Isdale

Country Leader/Director & Regional Channel Manager

I regard my journey from the 欧美福利100000 of Johannesburg to a pivotal role at 3M South Africa as not just a testament to my abilities, but also as an inspiring narrative for the UJ alumni community.

I鈥檝e completed qualifications with various institutions: I was awarded my Bachelor of Business Administration in 2003, and then did a BCom Honours, followed by a one-year Programme for Management Development in 2010. This was followed by a Master鈥檚 degree in Business Management through UJ, with a specialisation in marketing. My dissertation, completed in 2016, was titled 鈥淔actors influencing the firm鈥檚 adoption of green marketing strategies: A marketer鈥檚 perspective鈥�.

I joined 3M South Africa as a marketing manager in the industrial business in 2003, and then moved to the commercial graphics business as a sales and marketing manager, where I had the pleasure of working on all the activations and branding for the 2010 FIFA football world cup.

I am now the country leader/director at 3M SA, and the regional channel manager. My approach to leadership is grounded in a deep understanding of both global trends and local market dynamics. Under my guidance, 3M SA has not only expanded its footprint but has also enhanced its reputation as a leading technological innovator.
We hope to collaborate with UJ on future digital marketing programmes.

Lesego Mothwa

Assistant Store Manager

“Completing the Advanced Diploma in Retailing in 2018 prepared me for the professional world. I gained valuable knowledge that serves me in my career and am currently pursuing a BCom Honours in Marketing Management at UJ.”