Marketing Management
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Why Should You Study Marketing? Dr. Thebe Ikalafeng and Dr. Mzamo Masito engage in an insightful discussion on the ever-evolving marketing landscape, exploring its impact on society and the economy.
Short Courses
UJ Students Place 3rd at the Effie College Programme Awards 2025
The 欧美福利100000 of Johannesburg’s 2nd Year BCom Marketing students won 3rd place in the first Effie College Programme Awards. The AdVengers, led by their lecturer Mr Frans Van Der Colff, faced strong competition from their peers, not only from UJ but also the 欧美福利100000 of Cape Town (UCT), North-West 欧美福利100000 (NWU) and the AAA School of Advertising (AAA).
Ronewa Ogilvie, Lethabo Mohaswa, Owame Mapedi and Amohelang Sehloho impressed the judges with their marketing strategy, showing their ability to work from the problem identification stage through to developing the creative strategy to solve it. The judges, including strategic directors and senior marketing managers from a number of different industries completed a rigorous judging process from 13 October to 4 November, with the winners announced on the 14th of November 2025. We also extend our congratulations to the other top teams, UCT teams Stargazers and Brand Minds.
Effie College aims to bridge the gap between classroom learning and real-world marketing practice, which aligns perfectly with the Department of Marketing Management鈥檚 goal of developing industry-ready graduates. The AdVengers鈥� 3rd place finish is a proud achievement for UJ, reflecting the strategic insight, creative thinking and hard work our students have become known for.
Club 15 2025
Meet the 2025 Club 15 honourees – the top 15 students from each programme within the Department of Marketing Management were celebrated for their outstanding academic achievements in April.
Our Distinguished Visiting Professors
The Department of Marketing is proud to work with such esteemed professors
Short Courses in Marketing
Enrolments starting from 15 January 2026
Higher Certificate in Marketing and Sales
Full time and credit bearing towards the Diploma Marketing.
Perfect of matriculants looking to start a career in marketing. This programme is comprehensive and future-focused, earning you credits towards the 欧美福利100000 of Johannesburg鈥檚 Diploma in Marketing.
Digital Marketing in Practice
Ideal for non-marketers, entrepreneurs, business owners or marketers wishing to improve their digital knowledge and skills.
Stay ahead in the fast-changing world of marketing. Designed for working professionals, our courses help you deliver better results and stay competitive
Marketing and Retail Qualifications at UJ
Undergraduate degrees
- Diploma in Marketing
- BCom in Marketing Management
- Diploma in Retail Business Management
- Advanced Diploma in Marketing
- Advanced Diploma in Retailing
Postgraduate degrees
- BCom Honours in Marketing Management
- Master’s Degree in Marketing Management
- PhD in Marketing Management
Marketing in the Future
Why Study Marketing? Debating the Marketing Curriculum for Tomorrow
Unlock the future of marketing with UJ! Explore a dynamic series of short videos where experts discuss Why Study Marketing.
In the first episode, Dr. Thebe Ikalafeng and Dr. Mzamo Masito examine the evolving marketing curriculum, covering themes like AI, digital transformation, and consumer behaviour. Gain insights into the intersection of anthropology, science, and marketing, along with the importance of social responsibility, cultural awareness, and versatile skill development. Discover how marketing continues to shape a global, digital world.
Department of Marketing Management Industry Partners
CBE Annual Report 2024
Please click here to view the