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Why Should You Study Marketing? Dr. Thebe Ikalafeng and Dr. Mzamo Masito engage in an insightful discussion on the ever-evolving marketing landscape, exploring its impact on society and the economy.

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Sol Plaatje 欧美福利100000 has appointed Thebe Ikalafeng as its new Chancellor, with his five-year term having begun on 16 January 2026. Bringing deep expertise as an award-winning author, global branding authority and influential public intellectual, Thebe Ikalafeng’s work is well-aligned with the institution鈥檚 values and ambitions.

The Department of Marketing Management proudly hosted Orientation Week 2026, welcoming new cohorts across the Diploma, Advanced Diploma, BCom and Honours programmes. Over the course of the week, students were introduced to the Department鈥檚 academic culture, expectations and pathways to professional success.

Guest speakers added depth and inspiration: Ms. Itumeleng Matlaila (Standard Bank SA) spoke on innovation and resilience in business, while Phumeza Nokwindla (MBA) and Sebenzile Ngcobo encouraged students to embrace leadership, growth and impact.

Beyond the formal sessions, students enjoyed a variety of interactive activities, including a lively treasure hunt across campus to discover key landmarks and resources that will support them throughout their studies. These experiences fostered connection, fun and a holistic sense of belonging, ensuring that students begin their academic journey with confidence and enthusiasm.

The 2026 Orientation Week highlighted the Department鈥檚 commitment to nurturing talent, building industry-academic networks and advancing excellence in marketing and retail education.

The 欧美福利100000 of Johannesburg’s 2^nd Year BCom Marketing students won 3^rd place in the first Effie College Programme Awards. The AdVengers, led by their lecturer Mr Frans Van Der Colff, faced strong competition from their peers, not only from UJ but also the 欧美福利100000 of Cape Town (UCT), North-West 欧美福利100000 (NWU) and the AAA School of Advertising (AAA).

Ronewa Ogilvie, Lethabo Mohaswa, Owame Mapedi and Amohelang Sehloho impressed the judges with their marketing strategy, showing their ability to work from the problem identification stage through to developing the creative strategy to solve it. The judges, including strategic directors and senior marketing managers from a number of different industries completed a rigorous judging process from 13 October to 4 November, with the winners announced on the 14^th of November 2025. We also extend our congratulations to the other top teams, UCT teams Stargazers and Brand Minds.

Effie College aims to bridge the gap between classroom learning and real-world marketing practice, which aligns perfectly with the Department of Marketing Management鈥檚 goal of developing industry-ready graduates. The AdVengers鈥� 3^rd place finish is a proud achievement for UJ, reflecting the strategic insight, creative thinking and hard work our students have become known for.

Click here to read more about the Effie College Awards.

Meet the 2025 Club 15 honourees – the top 15 students from each programme within the Department of Marketing Management were celebrated for their outstanding academic achievements in April.

The Department of Marketing is proud to work with such esteemed professors

Enrolments starting from 15 January 2026

Undergraduate degrees

• Diploma in Marketing
• BCom in Marketing Management
• Diploma in Retail Business Management
• Advanced Diploma in Marketing
• Advanced Diploma in Retailing

Postgraduate degrees

• BCom Honours in Marketing Management
• Master’s Degree in Marketing Management
• PhD in Marketing Management

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